Case studies regarding Mobile Couponing.

Ready to see how effective a mobile couponing campaign can be? Here’s an example of a successful mobile coupon campaign. Super Stop USA is your full-service car stop, right on Super Stop USA, a full-service gas station, is your neighborhood gas station. If your car needs a wash, our car wash and detail center is conveniently located near ST Paul (Twin Cities). Their promise is simple: Quality In Everything We Do. We Guarantee It. When you walk into the Super Stop, you immediately know you’re someplace special. From friendly staff to fresh merchandise, Super Stop regularly goes above and beyond customer expectations by offering guarantees on all services and purchases. Any given day when gas prices are scheduled to go up, Super Stop owner knows far in advance. When customers are alerted of impending price hikes, they will rush out and fill up the tank on all their vehicles. The key is to grab their attention and get them out to your business. Their campaign to market their Gas Alert program was a two-part program. In order for someone to sign in via text they will need to use the keyword of “GAS”. A variety of Point of Purchase was then created by Super Stop. (POP) displays, ranging from in-store signs at the registers to promotional posters outside at the pumps instructing customers to text “GAS” to their appointed short code to subscribe. Tony outlines all you will need to know on his website. The purpose of Complete Solutions’ page is to describe the service, answer inquiries, and obtain signups using our customizable widget. Their quick and easy call-to-action says it all: “Sign up to receive a text message on your cell phone from the Super Stop before gas prices rise! Before the prices go up, you have time to gas up and its fast, not chargeable and easy” As an added incentive, Super Stop also offers “Bonus Savings” coupons for Gas Alert participants to receive between 5 and 10 cents off per gallon if the price has already gone up by the time they arrive. Sample messages include: SUPER STOP GAS ALERT! You’ll be paying as much as $2 soon.99, will soon follow. If we have already gone up, show us this message and save 10 cents/gal until 1pm tomorrow! Customer response was overwhelmingly positive. In under 2 weeks, Super Stop had 70 subscribers and their response rate continues to climb. Word of mouth has worked out well for them because this was actually the kind of thing their target demographic was already looking for.

In less than 30 minutes, your campaign can be bringing in customers. The process is relatively easy when you decide to use software such as Complete Solutions mobile marketing platform.

Select what type of mobile coupon you will offer. Barcodes or texts can be used. Consider the good and bad. Bar codes are limited, but text messages give you up to 160 characters. Either way, Complete Solutions can deliver your coupons.

Make and distribute a coupon. What offer will you make to your customers? Study after study has shown that consumers are extremely receptive to mobile coupons. They will come to you if you give them their money’s worth. You then generate a barcode right in the mobile marketing software. If you’re running a push campaign as soon as you click send your mobile coupons will be delivered to your customers. If your pull campaign is in full effect, promote your coupon as much as possible. There are various ways for customers can register for Complete Solutions , the most convenient of which is to have them text a distinct keyword, such as Your Biz, to 96362.

The act of being redeemed Your customers will be lining up with coupons in hand. (using their cellular phone). When buying something, the coupon is handed over. If your store is virtual you can send a text message coupon with a promo code to be entered at checkout. Get Started today!

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